CJ CUP Byron Nelson
The CJ CUP Byron Nelson is a prominent PGA Tour event held annually at TPC Craig Ranch in McKinney, Texas. Beyond showcasing top-tier golf, the tournament has significantly benefited the local community. Since 1968, it has raised over $190 million for the Momentous Institute, a Dallas-based nonprofit dedicated to children’s mental health and education.
The tournament’s presence in McKinney has also spurred substantial economic activity. Between 2021 and 2024, it generated approximately $136 million in economic impact for the city. Recognizing these benefits, McKinney city leaders are considering extending their sponsorship agreement to keep the event in the city through 2033.
In 2024, the CJ Group began a ten-year title sponsorship of the tournament, rebranding it as The CJ CUP Byron Nelson. This partnership aims to enhance the tournament’s profile and continue its legacy of community support.
Overall, The CJ CUP Byron Nelson has become a cherished event in McKinney, blending world-class golf with meaningful contributions to the community’s well-being and economic prosperity.
In 2021, McKinney became the new home of the Byron Nelson at TPC Craig Ranch and is part of a five-year agreement with course operator ClubCorp. Key partners for the tournament include the City of McKinney, Choctaw Casinos & Resorts, Healthcare Highways and Independent Financial. They join returning Premier Partners Cadillac and Anheuser-Busch. According to tournament sources, the event’s hospitality had already sold 77% within the first weeks after their announcement, with more than 95% of customers committing to multi-year deals.